Description
From the USC Marshall School of Business, this webinar focuses on how the COVID-19 pandemic has impacted the future of e-commerce and the retail industry. While online shopping boomed during the pandemic, customers are now returning to physical stores. What is the reason behind this shift, and how long will it last? Have brick-and-mortar locations benefited from the pandemic, or are they still recovering from its effects?
The panel is moderated by Anthony Dukes, USC Marshall professor and Robert E. Brooker Chair in Marketing. Joining him are three other experts from the industry: Shweta Khajuria (director of internet equity research at Evercore), Tim Steiner (chief executive officer at Ocado) and Rong Yan (chief technology officer at Verishop).
Who Will Benefit
– Those looking to discover how COVID-19 has impacted the e-commerce and retail industry
– Those seeking to understand how physical stores have bounced back post-pandemic
– Professionals who want to know the operational innovations in the retail and e-commerce industry accelerated by the pandemic
About Our Featured Faculty
Anthony Dukes is a professor and Robert E. Brooker Chair in Marketing at the USC Marshall School of Business. He studies the economics of marketing strategies, particularly as it applies to pricing, retail and distribution channels, and antitrust. Professor Dukes’ research has appeared in the Journal of Marketing Research, Marketing Science, Management Science and other leading academic journals. He teaches graduate classes in pricing and in marketing analytics. He is an associate editor of the Journal of Marketing Research, Management Science and Marketing Science. He received his PhD from University of Pittsburgh; MS from West Virginia University; and BS from Virginia Tech.