Business & Leadership

Shaping Brand Activism in Communications

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How can the fields of communication and public relations become more diverse, equitable and inclusive?

Torod Neptune, chief communications officer and worldwide vice president of marketing for Lenovo Group LTD, the world’s largest PCs, smart devices and table manufacturer and top supplier of supercomputers, joins USC Annenberg School of Communication and Journalism Dean Willow Bay for a candid conversation about the lack of diversity in PR, the path forward and the role of communication professionals in shaping brand activism in today’s dynamic market.

Moderated by public relations and advertising master’s students Jonathan Chavez and Emily Shon.

“If we are going to address our industry’s lack of diversity, we need real leadership.” – Torod Neptune

Who Will Benefit

– Those looking to use their personal platforms to advance DEI initiatives in communications and marketing
– Communications and PR professionals searching for advice on creating diverse, meaningful campaigns
– Those who want to drive systematic and structural change within larger corporations

About Our Featured Faculty

Willow Bay was appointed dean of the USC Annenberg School for Communication and Journalism and holder of the Walter H. Annenberg Chair in Communication in July 2017. A veteran broadcast journalist and a leader in digital communication, Bay was previously the director of the USC Annenberg School of Journalism (2014–17). Bay came to USC Annenberg from her post as senior editor and then senior strategic adviser of The Huffington Post, where she managed editorial content and growth initiatives for the pioneering on-line news site. In addition, she was a special correspondent for Bloomberg TV and host of Women to Watch, a primetime program that profiled the next generation of women leaders in various industries.

Her prominent broadcast experience includes reporting and anchoring for ABC News’ Good Morning America/Sunday and serving as a correspondent for Good Morning America and World News Weekend. The first woman to co-anchor CNN’s flagship daily financial news program Moneyline News Hour, Bay also anchored Business Unusual and Pinnacle. At NBC, she co-hosted NBA Inside Stuff, the NBA’s weekly magazine show, and served as a correspondent for the Today Show morning program. Bay is the author of Talking to Your Kids in Tough Times: How to Answer Your Child’s Questions about the World We Live In (Warner Books, 2003). She earned a bachelor’s degree from the University of Pennsylvania and an MBA from New York University’s Stern School of Business.