COVID-19 & Societal Impacts

The Future of Entertainment

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From the USC Marshall School of Business, this seminar focuses on how the pandemic has impacted entertainment. Why have some sectors been devastated, while others have flourished? Which entertainment trends spurred by COVID-19 are temporary, and which are “the new normal”?

This panel is moderated by USC Marshall Professor S. Mark Young, who also holds the George Bozanic and Holman G. Hurt Chair in Sports Entertainment Business. Joining him are three other experts from the industry: Joshua B. Grode (CEO of Legendary Entertainment), John Nendick (founder Malaga Consulting and former global leader M&E at Ernst & Young Consulting), and Elaine Paul (CFO and VP of finance at Amazon Studios).

Who Will Benefit

– Those looking to find out which entertainment trends have been accelerated by the pandemic
– Entertainment professionals who want to learn which sectors are still growing, despite COVID-19 restrictions
– Those hoping to discover how the theatrical experience will bounce back post-pandemic

About Our Featured Faculty

S. Mark Young is the George Bozanic and Holman G. Hurt Chair in Sports Entertainment Business and professor of accounting at the USC Marshall School of Business. He studies management control system design in entertainment. He has published in JAR, TAR and JMAR. His book, The Mirror Effect: How Celebrity Narcissism is Seducing America, is a New York Times Best Seller. He has received the Lifetime Achievement Award in Management Accounting, the Notable Contributions to the Accounting Literature Award, and the Notable Contributions to the Management Accounting Literature Award (three times).

He is the official historian of the USC Men’s Tennis Team and author of Trojan Tennis: A History of the Storied Men’s Tennis Program at the University of Southern California. Young is also a distinguished fellow of the Center for Excellence in Teaching. He received his PhD at the University of Pittsburgh, MAcc at The Ohio State University and BA at Oberlin College.