Health & Well-Being

Achieve Your Goals Through the Power of Habits

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To achieve your goals, whether that’s to lose weight or gain wealth, research shows you’ll be more successful by harnessing the power of habits rather than relying on willpower.

The fascinating science of how we form habits, and how they can help us make the changes we seek, is the focus of Professor Wendy Wood’s three decades of research. Author of Good Habits, Bad Habits and Provost Professor of Psychology and Business at the USC Dornsife College of Letters, Arts and Sciences, Wood is one of the world’s foremost experts on the science of habits.

In this discussion, Wood shares tips on how you can improve your life through the power of habits, during an interview by Tara Parker-Pope, founding editor of The New York Times’ consumer health site Well and Emmy-winning creator of the video series Life, Interrupted.

Who Will Benefit

– Those looking to continue the healthy habits they developed in quarantine after the pandemic ends
– People hoping to learn more about why they develop habits and how to form new ones
– Those wanting to discover why some people can form habits easily while other struggle

About Our Featured Faculty

Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior — and why they are so difficult to break — as well as evolutionary accounts of gender differences in behavior. She is a Provost Professor of Psychology and Business at the USC Dornsife College of Letters, Arts and Sciences. Wood has been associate editor of Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Review, and Personality and Social Psychology Bulletin. She is a fellow of the American Psychological Association, the American Psychological Society, the Society for Experimental Social Psychology and a founding member of the Society for Research Synthesis.

Her research has been funded by the National Science Foundation, National Institute of Mental Health and Rockefeller Foundation. Prior to joining USC, Professor Wood was James B. Duke Professor of Psychology and Neuroscience and Professor of Marketing at Duke University. She received her PhD and MS at the University of Massachusetts and her BS at the University of Illinois at Urbana-Champaign.