Core classes in communication theory and applied research set the foundation for coursework in strategic corporate communication, integrated and global marketing, change management and other applied domains. Communication management students learn how to relate and adapt strategy to real-world business situations in collaboration with top-tier faculty and a global cohort of working professionals.
Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives. Students are encouraged to apply their knowledge to a capstone practicum project that relates to their field of interest, providing firsthand experience on what happens when theory is applied to practice.
Online MCM students can pursue a communication management generalist or focus the degree in one of our three areas of focus.
- Marketing Communication
- Strategic and Organizational Communication
- Market Research and Analytics
- Management consulting
- Corporate communication
- Marketing communication
- Training and development
- Public relations
- Marketing promotions
- Market research
Earn your online Master of Communication Management. Request information today.