Master of Science in Digital Media Management

The Master of Science in Digital Media Management online program is designed to prepare professionals to better understand the evolving media landscape, to make data-driven and ethical decisions, and to build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace.

Meeting the demands of diverse markets starts with digital media professionals who can effectively advance an inclusive and equitable culture within their own organizations. MSDMM students will learn professional practices needed for the strategic management of their teams, including: recruiting and onboarding an optimal mix of talent, promoting anti-racist and non-discriminatory policies, and cultivating a work environment where each person thrives.

Additionally, by analyzing how organizations use digital platforms to aggregate and empower users, students will explore how to support diverse perspectives in storytelling and content-creation, delivering a user experience that balances organizational needs with the ethical imperatives to foster inclusivity, equity and access.

Through an examination of the intersecting relationships between digital media practices, consumer culture, and society, students will also acquire a holistic understanding of digital media culture and business practices, and develop a critically-oriented foundation that prepares them for their roles as future leaders. 

Earn your online Master of Science in Digital Media Management. Request information today.

Career Opportunities

This program is designed for working professionals who are looking to advance their careers in digital media management or transition into the field. Career outcomes can vary, depending on a student’s level of experience.

  • Individuals currently working in digital media and looking to advance their careers
  • Individuals currently working as digital media producers and strategists seeking to advance to mid- or senior-level management
  • Current managers seeking to hone their leadership and entrepreneurial skills and further advance their careers
  • Job changers transitioning into digital media careers