The program explores a broad spectrum of PR, marketing and advertising concepts and methodologies, delving into brand purpose, data-driven storytelling, multiplatform content development, social media advertising, influencer relations, crisis communication and the impact of emerging technologies.
Students will be able to support diverse perspectives in persuasive storytelling and content creation, and manage teams with diverse backgrounds. Students will also learn the fundamentals of business, finance and economics, allowing them to effectively communicate with the C-suite and all key stakeholders, while further developing an ethical, collaborative and purpose-driven leadership approach.
Graduates of the program will have gained essential skills needed to excel in management-level positions within brand communication, such as campaign and program planning, development, measurement and evaluation. The MSPRISM program encourages immediate application of these key concepts to address workplace challenges and opportunities, with an eye toward fundamental principles of ethics, diversity, equity, inclusion and access.
Earn your online Master of Science in Public Relations Innovation, Strategy and Management. Request information today.
Curriculum
A Master of Science degree in Public Relations Innovation, Strategy and Management (MSPRISM) requires 24 units of coursework offered in the fall, spring and summer semesters. The program may be completed on a full-time or part-time basis. Students attending the program on a full-time basis can earn the degree within 12 months, and those on a part-time basis can complete the program in fewer than two years.
Career Opportunities
The MSPRISM program was designed by USC Annenberg faculty with insight from industry executives who identified skill gaps that USC Annenberg is uniquely equipped to address. The goal of the program is to advance students’ diverse career opportunities in the field. Upon completion of the program, graduates will have in-demand skill sets, capable of leveraging fundamental PR theory, innovative technologies, and strategic problem-solving to authentically lead in their organizations.
Career opportunities vary depending on a student’s level of experience and may include:
- Public Relations Manager
- Promotions Director
- Public Affairs Director
- Community Relations Director
- Community Outreach Director
- Senior Public Affairs Specialist
- Crisis Manager
- Global Communications Manager
- Senior Communications Strategist
- Corporate Communications Manager
- Director of Public Relations
- Director of Public Affairs
- Director of Communications
- Director of Communications and Outreach
- Director of Marketing and Communications
- Chief Communications Officer
- Chief Marketing Officer
