Master of Communication Management
USC Annenberg School for Communication & Journalism
The Master of Communication Management (MCM) program serves both new and experienced professionals who want to become transformative leaders, drive innovation, and positively affect global business communication.
Core classes in communication theory and applied research set the foundation for coursework in strategic corporate communication, integrated and global marketing, change management, and other applied domains. Communication Management students learn how to relate and adapt strategy to real-world business situations in collaboration with top-tier faculty and a global cohort of working professionals. Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives.
Students are encouraged to apply their knowledge to a capstone practicum project that relates to their field of interest, providing firsthand experience on what happens when theory is applied to practice.
- Management consulting
- Corporate communication
- Marketing communication
- Training and development
- Public relations
- Marketing promotions
- Market research
The online Master of Communication Management (MCM) consists of eight courses, for a total of 32 credit hours.
CMGT 500 Managing Communication
CMGT 502 Strategic Corporate Communication
CMGT 505 Communication in Work Settings
CMGT 508 Communicating Strategy and Change
CMGT 510 Communication, Attitudes, Values and Behavior
CMGT 540 Uses of Communication Research
CMGT 541 Integrated Marketing Communication Strategies
CMGT 555 Online Marketing Comm. Development & Analysis
CMGT 556 Global Marketing Communication
CMGT 587 Audience Analysis
CMGT 597 Communication Research Practicum
PR 561 Principles of Public Relations
PR 562 Foundations of Effective PR Writing
|Andrea Hollingshead||Rebecca Weintraub|