Master of Communication Management
USC Annenberg School for Communication & Journalism
The Master of Communication Management (MCM) program serves busy professionals who want to become transformative leaders, drive innovation, and positively affect global business communication.
Beginning with core courses in corporate communication and marketing strategy, Communication Management students learn how to relate and adapt strategy to real-world business situations. Students explore psychological and societal impacts of marketing messages, evaluate theory and research based on value and attitude formation, and interpret data to measure the success of campaigns or initiatives.
Students apply their knowledge to a capstone project that relates to their field of interest, providing firsthand experience on what happens when theory is applied to practice.
- Management consulting
- Corporate communication
- Marketing communication
- Training and development
- Public relations
- Marketing promotions
- Market research
The online Master of Communication Management (MCM) consists of nine courses, for a total of 32 credit hours, including a capstone practicum divided into two 2-unit courses.
CMGT 500 Managing Communication
CMGT 502 Strategic Corporate Communication
CMGT 505 Communication in Work Settings
CMGT 508 Communicating Strategy and Change
CMGT 510 Communication, Attitudes, Values and Behavior
CMGT 540 Uses of Communication Research
CMGT 541 Integrated Marketing Communication Strategies
CMGT 555 Online Marketing Comm. Development & Analysis
CMGT 556 Global Marketing Communication
CMGT 587 Audience Analysis
CMGT 597 Communication Research Practicum